Entertainment venues compete for relevance, flexibility, and the ability to surprise guests repeatedly. With declining foot traffic, shopping malls, cruise ships as optimizers of every square meter, and resorts with year-round differentiation, static attractions seem to answer yesterday’s questions. In this case, the industry expert would say the future is modular attractions, and Supernova is a great example.
Why Fix Attractions are a Problem
Fixed attractions are monuments. They are great for opening day, super expensive to change, and slow to evolve. There is a long delay for installation, and the ability to refresh experiences is hindered. This is a huge liability for fast-moving environments, seasonal, mall campaigns, cruise itineraries, and resorts with multiple demographics. Guests want novelty, and operators want agility.
What’s Different About Modular Attractions?
Modular attractions are built more like living systems than a fixed structure with a point of no return. Four main elements make a modular attraction: hardware, motion platforms, media, and theming. These elements integrate into systems and can be scaled, rearranged, and updated without having to tear down a large part of the attraction. The modularity of the attraction gives the venue the ability to continue providing entertainment to guests on an ongoing basis, and shifts from a one-time event to an ongoing strategy with flexibility in how often the attraction changes.
Why Supernova is Versatile
Supernova is an example of this. Supernova is a ride designed by DOF Robotics, and it delivers high-impact immersion while being designed to fit a range of venues. Because of the modular design, operators are able to customize layouts, change scenarios, and even update the content with small amounts of downtime. Because of this flexibility, Supernova is a versatile attraction that is able to travel to a variety of settings, including shopping centers, ships, and luxury resorts.
Why Supernova Works for Malls
Modern malls are becoming experience hubs, and attracting customers is becoming more related to the experiences provided than the stores. Supernova is great for this purpose as it provides busy malls with an attraction that provides repeat visits as Supernova is an attraction that provides the mall with an attraction that provides repeat visits, as it is great for providing repeat visits for customers with attractions like Supernova. Supernova is also great for malls by providing a need for a great attraction that is easy to install, and once it is installed, it operates at max efficiency, so it provides multiple great reasons for customers to visit the mall.
A Natural Fit for Cruise Ship Entertainment
Cruise ships value efficiency, and guest expectations are high. An attraction like Supernova works because it can be serviced and refreshed between voyages. New scenarios can be debuted on different routes, making entertainment diverse while optimizing value for space.
Elevating Resort Experiences
Supernova provides a new level of differentiation for resorts. With Supernova, operators can schedule experiences for different user types. For example, family-friendly experiences can be programmed during the day, and more aggressive, adrenaline-based experiences can be offered during the evening–all in the same attraction.
Operational and Financial Advantages
Modular attractions have great guest experiences, but they are also very beneficial to the business. Operators gain more flexible phased investment options and reduced renovation costs and risks. Plus, with modular builds, maintenance pathways are clear, the downtime is minimal, and revenue potential is improved with options like content rotation. All in all, modular attractions protect the guest experience and the bottom line.
Keeping Experiences Fresh With Content Flexibility
In the experience economy, freshness is a form of currency. Supernova’s modular media & scenario systems enable operators to quickly update experiences for holidays, brand activations, & other limited-time opportunities. This constant renewal creates reasons for repeat visitation & keeps marketing communication relevant long after the newness of the experience has worn off.
Frequently Asked Questions
1. What is a modular attraction?
A modular attraction is an entertainment system where varying levels of scaling, reconfiguration, & content updates are possible without having to rebuild the entire installation.
2. Why is Supernova best for limited spaces?
Supernova’s compact & configurable design maximizes levels of immersion while accommodating the limited footprints often found in malls & cruise ships.
3. Can Supernova content be updated periodically?
Absolutely. Supernova is designed to support seasonally or brand-activated experiences with updates to scenarios & media.
4. Is a modular attraction more cost-effective in the long run?
Usually, yes. Phased upgrades & less extensive renovations improve the attraction’s overall lifetime value.
5. What venues benefit most from Supernova?
Supernova provides the most advantages to malls, cruise ships, & resorts that need flexible & high impact entertainment.
As time passes, outdated entertainment gets ignored and left behind. Modular attractions like Supernova don’t just entertain; they evolve, sustaining customer engagement.
